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How Online Courses Can Increase ROI with Content Marketing

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The online course industry has seen substantial growth in recent years. According to e-learning industry statistics, the global e-learning market was valued at $107 billion in 2015. By 2018, it grew to be worth $190 billion. Projections estimate it will surpass $319 billion by 2029. This offers a great motivation to increase ROI.

Its growth reflects an increasing trend towards remote education and lifelong learning. Learners of all ages appreciate the flexibility and convenience of online courses from home. Its demand has fueled the rapid expansion of the eLearning sector.

Can You Make Money Selling Online Courses?

It is possible to make money selling online courses, though income varies substantially based on several factors. Annual earnings for online course businesses range from a few hundred dollars to potentially seven figures. Some instructors have reached six-figure incomes while operating their course business part-time.

The money generated depends on course pricing, production costs, marketing success, conversion rates, etc. Course creation is only one piece – strong marketing and personal branding also play a big role in profitability.

Can You Make Money Selling Online Courses

Online courses have monetary potential, but outcomes depend on your business strategy, execution, and audience demand. With the content marketing with LearnDash, online courses business can become a lucrative income stream.

What is Content Marketing?

Content marketing creates and shares relevant content to attract and engage your ideal customers. Content marketing is a great strategy for online course creators to boost results. It helps attract your ideal student demographic and build trust.

Creating content that provides real value for your audience – not just promotional fluff. Dig into topics and problems your target customers care about. Offer insights and solutions. If the content is authentic and helpful, it will naturally reach a wider audience without any artificial promotion. I have corrected any spelling, grammar, and punctuation errors.

Content marketing generates increased website traffic, subscriber sign-ups, social media followers, and, most importantly, course sales. It’s an engine for sustaining organic growth. It leads to word-of-mouth referrals, too, which are so valuable.

But remember, quality trumps quantity. It is better to periodically publish amazing, in-depth content than churn out mediocre content daily. Work to improve your skills over time. For an online course business, content marketing gives you a chance to:

  • Build awareness and interest in your courses
  • Establish expertise and credibility
  • Guide prospects through the buyer’s journey
  • If you want to attract more visitors to your website, you can enhance your SEO.

What is Content Marketing ROI?

Content marketing ROI measures the return you get on your investment in creating and promoting content. To calculate ROI, compare marketing costs to the revenue generated.

Factors Influencing Online Course Business Revenue

Potential revenue from an online course varies substantially based on:

Course price point

Higher-priced courses generate more income per sale. Plane the prize of your online course smartly to increase maximum ROI. When setting your course price, assess the following:

  • The quality of the content – Consider the formats used (video, text, etc.), production value, and knowledge being shared. High-value content warrants a higher price.
  • Time invested – Account for hours spent creating materials and teaching. More instructor time involved equates to higher pricing.
  • Value of the outcomes – Research the tangible and intangible outcomes students will gain. Solving big problems or achieving high-value skills deserves better pricing.
  • Level of instructor involvement – Courses with live sessions, Q&As, feedback, and interaction justify higher prices than self-paced, pre-recorded ones.
  • Competitor pricing – Review pricing for similar classes to find the balance between being competitive and worth your time.
  • Target audience – Consider what price points your ideal students are willing/able to pay. Align with their expectations.
  • Marketing costs – Factor in advertising and promotion needed to attract students and generate sales.

Finding the optimal price involves balancing these factors strategically. Price for the value you provide while remaining profit-focused.

Audience size and engagement

The larger your email list, social following, and network reach, the more potential buyers. Build an audience early on.

Marketing and sales expertise

More experience driving conversions means higher enrollment rates. It’s a learned skill, though.

Customer loyalty and retention

Existing audiences that support new offers convert better than cold traffic. Aim to build relationships.

Launch Your Online Course

Launching a new online course allows you to create an innovative learning experience from the ground up. Follow these essential steps:

  • Define Learning Goals – Establish clear educational goals and objectives for students to achieve. It informs the techniques and assessments to include.
  • Map the Course Structure – Outline the learning path with a logical sequence of lessons and topics. Its blueprint should align with your goals, guiding students step-by-step through the curriculum.

Launch revenues may start slower for new course creators without an established brand. However, there is ample monetization potential through honing your business strategy and marketing skills. Course income relies heavily on creator capabilities paired with audience demand. These steps will help ensure your content marketing drives real ROI by attracting and converting your ideal course students.

Measuring Content Marketing ROI

To measure content marketing ROI, first, tally up all the expenses involved in your content efforts over time. 


It includes things like:

  • Labor costs of content creators and strategists
  • Software subscriptions for tools like graphic design or analytics
  • Advertising and promotion costs to amplify content
  • Any other expenses like freelancers, stock photos, etc.


Next, determine the revenue earned as a direct or indirect result of your content. Its revenue should come within a reasonable period after content publication. Count the revenue you can reasonably attribute to the content efforts.

Calculate the total revenue, then divide it by the total expenses. It gives you the ROI, usually presented as a percentage or ratio. Aim for an ROI of at least 2-3x on content marketing investments. Track it over time to see what works and optimize your strategy. High ROI indicates content efforts are worthwhile.

Matrices to Lift Revenue

Typical metrics used to approximate revenue lift include:

  • Increased website conversions after a blog post
  • New email newsletter subscribers from a gated asset
  • Sales influenced by an email nurture campaign

What Types of Content help Online Course businesses increase ROI?

There is no second opinion that content helps Online Course businesses to increase ROI. However, we need to know what types of content help. Some popular options include:

  • Blog Posts – Share tips, how-tos, and insights about your course topics. Aim to teach and add value.
  • Videos – Create tutorials, interviews, case studies, and other videos that engage viewers.
  • Social Media – The reach and impact of content can be expanded through social media distribution on platforms like Facebook and Twitter. Tactics such as visually engaging imagery, intriguing captions, and strategic hashtags help maximize engagement.
  • Infographics – Visuals that condense stats, facts, and takeaways in a sharable format.
  • Paid Ads – Amplify your best content by running ads on platforms like Facebook or Google.

The key is consistently providing content that matters to your audience at each stage of their buyer’s journey. Analyze performance and refine your strategy over time. With valuable content, you can build lasting customer relationships and increase ROI for online courses.

Considerable Benefits of Content Marketing in Increase ROI of Online Course Businesses 

  1. Boosts Website Traffic

Quality content improves SEO and drives more organic visitors to your site. Valuable content also gets links and shares, bringing in referral traffic.

  1. Drives More Sales

Content guides visitors through the sales funnel. From building awareness to consideration to decision-making, content addresses concerns at each stage.

  1. Doesn’t Annoy Prospects

Unlike disruptive ads, content is invited and welcomed when relevant and helpful. Readers appreciate the value.

  1. Grows Social Followers

Shareable, engaging content earns followers across social platforms. Followers stay updated on future content.

  1. Establishes expertise

Consistent, high-quality content showcases your knowledge and credibility in your niche. It builds trust.

  1. Improves Lead Generation

Content like ebooks and tools can be gated, capturing leads for your email list. Expand reach via email.

  1. Cost-Effective Marketing

Content marketing costs 62% less than paid ads and generates 3x more leads. The ROI is excellent.

  1. Improves Customer Service

Informative content like FAQs and blogs reduce repetitive customer service queries. It frees up staff for complex issues.

  1. Builds Brand Personality

Content shows your brand’s values, personality, and purpose beyond products. It shapes brand perception and story.

  1. Utilizes Multiple Formats

With diverse content types – blogs, videos, podcasts, infographics, etc. – you can meet different learning needs and styles. Key formats include:

  • Blog posts – For in-depth information and tutorials
  • Videos – For visual, engaging education
  • Infographics – For bite-sized, sharable facts
  • Podcasts – For audio learners
  • Webinars – For live interaction and Q&As

Content marketing has endless benefits in increasing the ROI of your online course businesses. Using various content types allows you to reach broader audiences with tailored experiences. But consistency is still important.

Achieve Attractive (ROI) for Your Online Course Businesses with LearnDash

There is a huge possibility of attractive return on investment (ROI) for Your Online Course businesses with LearnDash. A compelling return on investment (ROI) can be achieved through consistent, high-quality content marketing for online course businesses.

More so than traditional marketing tactics, regularly publishing relevant educational content has been shown to attract significant website traffic and generate leads. The incoming tide of visitors and prospects is the engine of the sales funnel.

Content marketing nurtures prospects through each stage of the buyer’s journey. From awareness to consideration and decision, informative content guides visitors closer to purchasing. The incoming flow of engaged leads contributes to expanding revenue.

This way, the upfront time and costs invested into content marketing can result in a multiplied return on investment. The ROI should be tracked over time, and efforts optimized to maximize results. When executed strategically, content marketing delivers a significant payoff.

Develop a Strategic Content Marketing Plan

An impactful content marketing plan begins by defining a distinct purpose, typically connected to objectives such as:

  • Increasing website traffic
  • Growing your email list
  • Generating more sales
  • Improving brand awareness
  • Engaging customers
  • With measurable objectives defined, tailor your content accordingly. 
  • Brainstorm topic ideas
  • Determine optimal media formats – text, video, audio, etc.
  • Identify channels to reach your audience
  • Consolidate into an editorial calendar

Once you have a documented strategy, amplify it through social media and other brand touchpoints. Consistently execute the plan, tracking results and optimizing over time. A thoughtful approach to content marketing pays dividends.

Crafting an Effective Content Marketing Strategy for Online Courses

A content marketing strategy is crucial for online educators to achieve desired results.

 The key steps include:

  1. Define Goals

Set specific objectives you want content marketing to achieve, like boosting site traffic, conversions, or revenue.

  1. Understand Your Audience

Research your target student demographics and what motivates them to create resonant content.

  1. Select Content Formats & Channels

Determine the right mix of blogs, videos, podcasts, and other formats based on audience preferences. Choose channels that reach them.

  1. Build an Editorial Calendar

Plot out your content themes and publishing schedule in advance for consistency.

  1. Promote and Distribute

Leverage social media, email, influencers, and other avenues to amplify your content.

  1. Track Performance

Use analytics to monitor traffic, engagement, conversions, and other KPIs. Continually refine your strategy based on insights.

Build Your Brand’s Social Media Presence with LearnDash

Build Your Brand's Social Media Presence with LearnDash

A strong social media presence will increase discovery and reach for your content marketing. Start by establishing professional branded profiles on your chosen networks. Ensure your profiles align with your company’s purpose. Publish valuable, high-quality content consistently. Work to grow your followers and social reach organically. Leverage free tools to schedule and manage posts. It will drive consistent traffic and engagement. With an expanded audience, your content will be seen by more potential customers. It increases the likelihood of them taking your desired actions and fulfilling your goals.

After setting up your profiles, consider inviting influential social media figures to help create buzz around your content.

Leverage Relevant Influencers

Partnering with social media influencers can generate buzz and enhance your branding.

  • First, identify personalities who appeal to your business’s target audience. Look for influencers in non-competing niches when possible.
  • Whether micro-influencers, prominent online figures, or everyday users with high followings, look for good fits.
  • Negotiate mutually beneficial deals to collaborate. Example tactics include sponsored content, product seeding, takeovers, and more.
  • When executed strategically, influencer marketing expands your reach and credibility. The right partnerships align with your brand and can significantly boost content promotion.

Invest in Paid Social Advertising Features

Investing in paid social media ads can generate quick, high-impact results for content promotion. Today’s top social platforms offer various effective advertising options to experiment with. For example:

  • Facebook and Instagram ads can target users based on interests and behaviours to drive relevant traffic.
  • LinkedIn Sponsored Content connects with professional audiences.
  • Twitter Promoted Tweets amplify key messages.
  • YouTube video ads engage viewers.
  • Pinterest Promoted Pins inspire users.

Test different ad types, placements, creatives, audiences, and bidding strategies to see what resonates.

While organic posting is important, paid social ads can accelerate content promotion and deliver a positive ROI. The capabilities are worth exploring.

Tell Compelling Stories

Stories connect with readers emotionally. Effective stories contain:

  • A beginning, middle, and end
  • A relatable protagonist
  • Conflict and drama
  • Tie-ins to your product or service

When possible, weave customer success stories, case studies, and other narratives into your content. Storytelling boosts engagement and sharing.

Optimize Your Website Design

An outdated website design can hurt business results. Ensure your site is:

  • Easy to navigate with logical information architecture
  • Visually appealing with colours, fonts, and imagery that align with your brand
  • Fully responsive on desktop and mobile
  • Quick loading and accessible

An optimized website complements your content marketing efforts by providing a hub for your audience. Prioritize user experience and conversions.

Make Content Quick and Easy to Absorb

Respect your audience’s time. Ensure information is easy to find and digest with minimal clicks. Use clear navigation menus and headlines. Streamline pages to highlight key content. Accessibility boosts engagement.

Select Targeted Social Platforms

Research where your audience is most active and choose appropriate networks. Home appliances may resonate better on Facebook, Twitter, and LinkedIn rather than Snapchat, for example.

Create Shareable Assets

Design visual, engaging infographics, videos, and other media that lend themselves to social sharing.

Leverage Influencers

Collaborating with industry influencers can help broaden reach and exposure. Influencer shares give content credibility.

Promote and Redistribute

Post natively, pay to boost top-performing posts, and repurpose content across channels. Maximize exposure.

Track and Optimize

Use analytics to identify the best networks, content types, etc. Double down on what performs well.

Thoughtful Conversion

With thoughtful conversion optimization – such as offering free infographics, explainers, whitepapers, or consultations in exchange for contact information – a percentage of website visitors convert into leads. These leads have demonstrated engagement by opting into your content offers.

With a strategic social media approach, content marketing can deliver impressive ROI. Stay persistent and data-driven in your efforts.

Produce High-Quality Content Consistently

More content is better only if the quality is there. Maintain standards with each new piece you publish. Consistently producing valuable, relevant content over time is what drives results.

For online course businesses specifically, effective content marketing provides many benefits, including:

  • Strengthening brand reputation and trust
  • Influencing purchase decisions
  • Forging customer relationships and loyalty
  • Differentiating from competitors
  • Demonstrating subject matter expertise

In summary, high-quality content showcases knowledge, engages audiences, and ultimately converts prospects into students and promoters of your brand. Investing in something that can offer a good return on investment can be a wise decision.

Don’t leave money on the table. Partner with TeknoFlair to create an integrated content marketing system that delivers real ROI.

Schedule a Free Consultation with Our Online Course Marketing Specialists

Produce High-Quality Content Consistently

People Also Ask

What is Content marketing ROI?

Content marketing ROI represents the percentage of revenue generated from content marketing efforts in relation to the total amount invested. Content marketing ROI expresses the return generated from content creation and distribution investments.

What is the best way to increase ROI?

The best way to increase ROI from content marketing is to have a consistent routine for creating new content based on audience feedback. Regularly publishing updated, high-quality content keeps bringing visitors back.

What is considered a good ROI for digital marketing campaigns?

A 5:1 ROI is typically considered pretty good in digital marketing, meaning for every $1 spent, $5 is generated in return. Exceptional marketers aim for at least 10:1.

How does content marketing benefit businesses?

Content marketing nurtures audiences, answers their questions, and builds trust cost-effectively and sustainably.

It assists businesses in producing higher-quality leads, more conversions, and greater sales revenue.

Which social site has the highest ROI potential?

Instagram has the highest ROI potential among social platforms due to high engagement and quality leads. Instagram’s algorithm also recommends relevant content to users.

What would be an example of a 100% ROI?

Return on investment (ROI) is determined by dividing the total profit from an investment by the total cost of that investment.

For example, an investment making $100 profit on an initial $100 investment would have an ROI of 100%.


Dedicating time to content marketing as an online course creator is one of the most profitable investments you can make. The ROI can be tremendous thanks to heightened brand visibility, authority building, and audience engagement. Just stay patient and consistent with it.

Key Points

  • The global e-learning market has substantially expanded, growing to $190 billion in 2018. Projections estimate it will exceed $319 billion by 2029. It reflects the increasing demand for remote education and lifelong learning.
  • It is possible to generate income by selling online courses, but revenue varies substantially based on course pricing, production costs, marketing, conversion rates, and audience demand. 
  • Executed strategically, online courses can develop into a profitable business.
  • Content marketing centres on developing and distributing high-value online content designed to appeal to and connect with target audiences instead of purely promotional content.. It helps establish expertise and credibility.
  • Content marketing boosts website traffic, email subscribers, social media followers, and course sales. It sustains organic growth through relationship building.
  • The key factors that influence online course revenue are course pricing strategy, size of target audience and reach, marketing and sales skills, customer loyalty, and retention rates.
  • Social media advertising, influencers, high-quality content, and conversion optimization can increase ROI from content marketing. 
  • An effective content marketing strategy starts with clear goals, understanding your audience, selecting appropriate formats/channels, planning an editorial calendar, and tracking performance. 

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