As per Oberlo, the average shopping cart abandonment rate in 2024 was 73.94%1,
Running an eCommerce store can feel like a rollercoaster ride. You’ve invested time in designing your website, pouring resources into marketing, and attracting visitors. But when the sales don’t follow, it’s frustrating and disheartening.
If this sounds familiar, you’re not alone. Many eCommerce businesses face the challenge of converting traffic into revenue.
The good news? There are always ways to increase eCommerce sales, and it’s often just a few tweaks away!
In this article, we’ll break down the most common reasons why your eCommerce store isn’t generating sales and share actionable steps on how to increase eCommerce sales.
Whether it’s about targeting the wrong audience, facing technical hiccups, or struggling with trust issues, we’ve got you covered.
Let’s dive in and explore effective ways to increase eCommerce sales and transform your online store into a sales machine!
Why Your E-Commerce Store Isn’t Generating Sales – Top Reasons
If you’ve spent a huge amount on your eCommerce site and it still isn’t generating sales, then there’s something you might be missing. To help you understand why your eCommerce store isn’t selling, we’ve compiled the top reasons for low e-commerce sales and actionable tips on how to increase eCommerce sales.
Your Website Is Attracting Wrong Audience

Great, let’s finally discuss one of the major reasons for low eCommerce sales.
The average eCommerce conversion rate is 3.65%, which means only about 4 out of every 100 site visitors make a purchase2.
But what does your audience have to do with this?
Here’s a simple formula to understand why attracting the right audience is crucial for increasing online store conversions:
High Traffic + Irrelevant Audience = Zero Conversion
High Traffic + Right Audience = More Conversions
If your website is generating traffic but not attracting the right audience, your eCommerce store will struggle to generate sales. It’s like trying to sell ice to Eskimos—you’re pitching a product to people who don’t need or want it.
Why Does This Happen?
Your current strategy might be effective in driving traffic, but if that traffic is irrelevant, it’s not converting into sales. Let’s break it down with an example:
Imagine you’re selling a premium online course on “How to Become an Artist.” However, your website’s keywords include terms like “artist brush.”
What audience do you think you’ll attract?
If you ask Google, you’re likely to attract visitors searching for tools that artists use, not potential customers interested in buying your course. The result? High traffic, low conversions.
But how to increase eCommerce sales in this situation?
Simple, revamp your keyword strategy and target transactional keywords instead of navigational.
Your Site Has Technical Issues

A delay of just 1 to 3 seconds in page load time can increase the bounce rate by 32%3.
Google says so.
So, it might be time to take your site’s technical performance more seriously.
Imagine this: you’ve created an amazing website with eye-catching content, but your eCommerce store still isn’t converting. Why?
Sure, it could be that customers change their minds after adding items to the cart, but let’s leave that possibility aside for a moment and focus on the bigger picture.
What if, one day, you visit your favorite store only to find that the shelves have been rearranged without any labels—or worse, the staff can’t communicate properly? What would you do? Most likely, you’d leave, right?
The same thing happens with your website. If it’s not selling but targeting the right audience, slow load times or technical issues could be the problem.
So, how can you tell if slow loading speeds are to blame? Check your bounce rate. If visitors are sticking around for more than a minute but aren’t converting, it likely means they want to buy but are struggling to navigate your site.
Use tools like GTMetrix4 to test your site’s load speed. If there are issues, take action to fix them. Improving load times could be the key to a better user experience and ultimately, more sales.
BTW, here’s our comprehensive guide on Core Web Vitals.
Your Website Looks Ugly

Trust us, you don’t want to hear this, but if your eCommerce store isn’t generating sales, it might be because your website looks unattractive or isn’t optimized for a better user experience.
By “ugly,” we don’t just mean the design—it’s how your site functions.
Think of it like a physical store: as a store owner, you’d want your customers to come in and immediately see the products they’re interested in, right?
Similarly, to increase eCommerce sales, your website design needs to meet your customer’s needs, encourage them to stay on your site longer, and guide them to a purchase. But if your site consists only of lengthy paragraphs with no clear direction, you’re not doing much to help your conversions.
Another issue that affects your sales is the quality of your images. Many eCommerce store owners don’t think twice before uploading images, but they’ll spend hours crafting a copy that sells.
The problem?
How can you expect to increase online store conversions if your customers are looking at blurry or low-quality images?
This distraction gives them time to rethink their purchasing decision.
And we all know from marketing 101 that the longer a customer stays on your site, the higher the chances of conversion.
So, make sure your images are high quality and optimized for speed.
You can use plugins that can compress images without compromising their quality—this way, you get both high-quality visuals and fast loading times.
If your eCommerce store is not selling, it’s time to take action. Fix e-commerce sales issues by optimizing your design and images.
After all, high-quality visuals and a user-friendly site equal higher conversions and increased eCommerce sales.
Your Site Lacks Trust

Digitalization has given us countless options, especially when shopping online.
Search for “Sunglasses for men” and you’ll quickly see how many websites target the same audience. With such high competition, it’s essential to stand out—and one way to do that is by showcasing customer reviews or recognized trust badges throughout your buying process.
You might be wondering why these matter.
It’s simple: with hundreds of options available, would you choose to buy from a website with zero reviews or sales history?
Most likely, you wouldn’t.
Also, to increase eCommerce sales and conversions, maintaining a consistent theme across your website can also enhance your trustworthiness. Inconsistent design or suspicious elements can make your site appear unprofessional and lead customers to question its legitimacy.
Don’t let your site fall into the “scammy” category.
Your Checkout Is Poorly Optimized

Checkout may be the final step in the buying process, but it’s one of the most critical when trying to increase eCommerce sales.
Imagine a customer browsing your products, finding one they like, adding it to the cart, and then heading to the checkout. But before they can complete the purchase, they’re faced with a long, overwhelming form to fill out.
It’s frustrating when websites ask for too much information just to complete a simple purchase. These concerns often stem from past experiences where websites misused customer data for retargeting or profit-making purposes. This is one of the reasons for low eCommerce sales, as customers are hesitant to share their details.
And think about this: a simple checkout page that contradicts the design and flow of the rest of the site—doesn’t that seem suspicious?
It signals to the customer that you’re not fully committed to providing a seamless experience and making the sale.
To fix eCommerce sales issues and boost online store conversions, ensure your checkout process is optimized and offers a smooth, user-friendly experience. A streamlined checkout is crucial for turning potential buyers into paying customers.
Your Site Doesn’t Convey The Same Message As Your Ads

This might sound like a bummer, but it’s something that can seriously impact your eCommerce sales.
You’ve got a great ad campaign offering 50% off, but when a customer clicks through to your eCommerce site, they’re only met with a product at full price, with no sign of the sale.
Isn’t that misleading? While you don’t intend to deceive anyone, this mismatch between your ads and website can hurt your brand’s credibility and lead to lower conversions.
Similarly, if your ad directs customers to a page where the product shown isn’t available, it creates frustration and erodes trust. This is one of the reasons why your eCommerce store may not be generating sales as expected.
To fix eCommerce sales issues, it’s crucial to align your website with the message you’re promoting in your ads. Ensure that your website clearly reflects the offers and products featured in your advertising campaigns, so customers are not disappointed when they arrive.
A consistent message across all touchpoints will help build trust and increase conversions.
How to Fix It: TeknoFlair’s 3-Step Solution to Maximize Conversions
We’ve covered all the possible reasons why your eCommerce store is generating traffic but not converting sales. Now, it’s time to focus on how to fix these eCommerce sales issues and boost your online store’s conversions.
Don’t worry—it can be improved with some tweaks to your website. We like to call it a three-step, continuous process. Here’s a breakdown:
1- Evaluate your website – look for the cause.
2- Optimize your site for maximum revenue.
3- Monitor and continuous improvement.
Let’s get in depth to understand each step.
Step#1- Evaluate your website – Why Is Your eCommerce Store Not Selling?
When you face any problem, the first step is to understand the cause. It’s like choosing the right solution for the problem.
So, if your eCommerce store is not generating sales, start by asking: Are you getting traffic? If yes, let’s move on. If not, there might be an issue with your SEO. Are you targeting the right keywords? Do you need to rethink your content strategy? Optimizing these elements might solve your problem.
If you’re getting traffic but not sales, it’s time to map out all the possibilities: Is your bounce rate high? Are visitors leaving without engaging? Maybe your website is too slow, or the design isn’t user-friendly. Poor copywriting could also be a factor.
To find out exactly what’s wrong, analyze user behavior. Where are your visitors dropping off? If it’s the checkout page, there may be issues with checkout optimization. If they’re just browsing category pages, your website design might need a revamp.
If you’re getting traffic but low engagement, it’s time to rethink your strategy and optimize your content for better conversions.
Step#2- Optimize Your Site For Maximum Revenue.
Once you’ve identified the cause, it’s time to start fixing the issue. There’s no one-size-fits-all solution for increasing eCommerce sales, so it’s a process of trial and error.
Experiment with different strategies and analyze how your customers react. You can also check out what your competitors are doing. If they’re seeing good traffic and sales, take inspiration from their approach—but don’t copy them directly. What works for one business might not work for another.
Whether it’s SEO optimization or improving your checkout process, focus on the changes that will lead to more conversions. If you need help, drop a comment below, and we’ll guide you through solutions specific to your issues, whether that’s SEO or checkout optimization.
Step#3- Monitor And Continuous Improvement.
This is the last but most crucial step. Even after you find a solution, it’s important to monitor how your site is performing after the changes.
Implement tracking tools to ensure that the adjustments you made are improving eCommerce sales. Consider using A/B testing to test different versions of your pages or features. Keep testing until you find the best combination that works for your audience.
The key to long-term success is continuous improvement, so monitor your results, optimize regularly, and keep refining your website to maximize revenue.
Let TeknoFlair Improve Your eCommerce Sales
If you’re feeling stuck, TeknoFlair is here to help you turn things around. Specializing in tailored eCommerce solutions, TeknoFlair ensures that your online store performs at its best.
Whether it’s integrating advanced APIs, streamlining your workflows, migrating user data securely, or enhancing your site’s design and functionality, TeknoFlair has you covered. Their expertise lies in creating seamless, user-friendly experiences that drive conversions and build customer trust.
Contact TeknoFlair now to focus on growing your business while we handle the technical challenges.
Final Thoughts
Running an eCommerce store isn’t easy, but with the right strategies and consistent effort, success is within reach. If your eCommerce store is not selling, it’s time to address the reasons for low e-commerce sales. By identifying the key issues, optimizing your website for better user experience, and continuously improving, you can increase eCommerce sales and turn your online store into a sales machine.
Start by focusing on how to increase sales on eCommerce through simple tweaks such as better navigation, faster loading times, and optimized checkout processes. With the right approach, you’ll find ways to increase eCommerce sales that align with your customers’ needs.
Remember, your website isn’t just a store—it’s a reflection of your brand. Make it visually appealing, easy to navigate, and trustworthy. This will help you increase online store conversions and leave a lasting impression that leads to higher sales.
If you’re still wondering why your eCommerce store isn’t generating sales, or if you need guidance on how to fix e-commerce sales issues, TeknoFlair can help. With their expertise, you can take your eCommerce store to the next level and make sure your strategy is always aligned with best practices.
It’s time to act—let’s increase eCommerce sales and make your sales soar!
Resources:
- Shopping Cart Abandonment Rate
- Average eCommerce Conversion Rate Benchmarks
- Think With Google – Bounce Rate Facts
- GT Metrix – Check Website Performance
TeknoFlair’s Checklist for Maximum Conversions
FAQs
1. Why is my eCommerce store not selling?
If your eCommerce store is not generating sales, it could be due to several factors, such as poor website design, slow loading times, or a complicated checkout process. Increasing eCommerce sales often starts with evaluating your website’s user experience. Consider optimizing your site for faster load times, improving product pages, and enhancing your checkout process to reduce cart abandonment.
2. How can I increase eCommerce sales on my website?
To increase sales on eCommerce, start by targeting the right audience through effective SEO. Ensure that your website is visually appealing, easy to navigate, and optimized for mobile users. Simplify the checkout process and use high-quality images and product descriptions to encourage customers to buy. Regularly monitoring your site’s performance is key to finding ways to increase eCommerce sales.
3. What are the common reasons for low eCommerce sales?
There are many reasons your eCommerce store might be facing low eCommerce sales. These can include poor website design, slow load times, an overwhelming checkout process, or lack of trust signals like reviews and security badges. Fixing e-commerce sales issues involves identifying the specific pain points on your site and making improvements to increase customer trust and conversion rates.
4. How can I optimize my eCommerce website for better conversions?
To increase online store conversions, start by ensuring that your website loads quickly, has clear calls-to-action, and offers a smooth checkout experience. Regularly conduct A/B testing to optimize landing pages, offers, and pricing strategies. Adding social proof, such as customer reviews, can also help build trust and encourage visitors to complete their purchases.
5. What can I do if my online store isn’t generating sales despite getting traffic?
If you’re seeing traffic but your eCommerce store is not generating sales, it may be due to issues with user experience, like slow page load times, poor product presentation, or an inefficient checkout process. Increasing eCommerce sales in this case requires improving your website’s design, offering clear navigation, and ensuring that your checkout process is as streamlined as possible. Analyzing user behavior through heatmaps or session recordings can help identify areas that need attention.