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How to Sell Your Online Courses Using WooCommerce on LearnDash?

Sell Your Online Courses Using WooCommerce
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Are you looking to sell your online courses using LearnDash and WooCommerce? You’re in the right place! The online course industry is growing rapidly, with more than 20 million new learners registering for online learning in 2021 alone. With this kind of growth, it’s no wonder that more and more people are turning to platforms like LearnDash and WooCommerce to create and sell their courses.

Sell Your Online Courses Using WooCommerce

Unlock the Power of Selling Online Courses with LearnDash and WooCommerce

In this guide, we’ll show you how to harness the power of WooCommerce to sell your LearnDash courses. With its many advantages, including customization, automation, and the ability to accept multiple payment methods, WooCommerce is the ultimate tool for course creators.

What is WooCommerce

WooCommerce is the ultimate WordPress plugin for turning your website into an eCommerce powerhouse. You can sell anything you want online, including your LearnDash courses. And the best part? You have total control over how your store looks and how you get paid. That’s why WooCommerce rocks for course creators.

Sell Your Online Courses Using WooCommerce

9 Advantages of WooCommerce for LMS LearnDash

LearnDash makes creating courses easy, but sometimes you want more power and flexibility to make your course site awesome. That’s where WooCommerce comes in. 

Here are some of the coolest things you can do with WooCommerce.

1. Customization

WooCommerce is amazing because it gives you so much control over how your customers experience purchasing your course. You can easily add discounts and coupons and even create course bundles and packages. And the best part? There are thousands of extensions available for things like shipping, marketing, automation, payments, social media, and more. So you can really customize it to your heart’s content!

2. Make automation a breeze.

LearnDash lets your learners register for your courses easily, but WooCommerce makes it even easier by enrolling them automatically after they sign up. No more waiting or clicking around. They can start learning right away.

WooCommerce also handles automatic refunds and course removals if your learners cancel their subscriptions. No hassle, no drama. You can also offer automatic redirects to the course once the users have bought it instead of just a ‘Thank You’ screen.

WooCommerce is a beast when it comes to automation and user experience, and it’s the perfect addition to your LearnDash membership.

3. Sell physical and digital products.

LearnDash is great for selling digital courses, but what if you want to sell physical products too? WooCommerce lets you do that. You can sell books, merch, or webinars along with your courses.

By having dual product capabilities, you can better support your course community by offering more products that complement your courses.

4. Accept more payment methods.

LearnDash comes with a built-in payment system that works with Stripe or Paypal. That’s fine, but what if you want to offer more options to your learners? WooCommerce has you covered. You can pick & choose from over 100+ payment gateways like Apple Pay, Square, and AfterPay. This gives your learners more freedom and convenience to pay the way they want.

Sell Your Online Courses Using WooCommerce

5. Abandoned Carts

Abandoned carts can be a real headache for eCommerce businesses, whether you’re selling physical products or online courses. But don’t worry; there are plenty of WooCommerce extensions available to help you figure out why customers aren’t completing their purchases and set up an effective abandoned cart recovery campaign. With the right tools and strategies, you can turn those abandoned carts into completed sales!

6. Take charge of the checkout process.

When you integrate WooCommerce with LearnDash, you get more control over how your checkout looks and feels.

You can go for a traditional checkout process where your courses and products are displayed in a grid. This is good for selling multiple courses.

There are various WooCommerce plugins like Cartflows and FunnelKit to create a sales funnel. This way, you can boost sales with a one-page checkout and add upsells and order bumps.

With WooCommerce, you can also customize your product pages to make them more appealing and persuasive. You can add testimonials, guarantees, or shopping cart edits to improve user experience.

7. Create custom tax and coupon options.

WooCommerce can help you with tax calculations and coupon codes.

You can set up your WooCommerce account to automatically calculate taxes at checkout. This can save you time and hassle.

You can also create custom coupon codes to attract new sign-ups and reward referrals. This can help you grow your course community and increase loyalty.

8. Offer subscriptions and memberships.

LearnDash lets you offer subscriptions and memberships that include course bundles and multi-course access.

WooCommerce adds more features to that, such as auto-renew subscriptions, upgrades/downgrades, and free trials using WooCommerce Subscriptions, which is a more advanced and powerful Subscriptions Management Plugin.

This way, you can offer more value and flexibility to your learners and keep them coming back for more.

9. Additional Marketing Integrations

WooCommerce integrates with the most popular CRMs, giving you all the tools you need to set up effective marketing campaigns. With these additional resources at your fingertips, you can reach your target audience & promote your course in the best way possible. It’s just another way that WooCommerce makes it easy to manage and grow your online course business!

How to Sell your online courses on LearnDash using WooCommerce

Sell the Course

One simple way to price your course is to offer it as a one-time purchase. This means that learners can sign up and get access to the entire course, which they can then access whenever they want. This pricing model is easy to understand, and most learners are comfortable with making a purchase like this. It’s straightforward and hassle-free!


With WooCommerce, you can easily offer coupons and run promotions for your course. Want to attract new learners with a sale? Or maybe you’d like to give your current learners a referral code so they can invite their friends? No problem! WooCommerce has got you covered.

Offer a Subscription Model

With a subscription model, you can divide the cost of your course by the amount of time it typically takes a learner to complete it and then charge that amount on a weekly or monthly basis. This can make your course more accessible to learners because the upfront cost is lower. Plus, it can be a great value, especially if you’re offering access to more than one course.

Course Bundles

Course bundles are a great way to attract learners! They can be especially useful if you have some smaller courses that might not be as useful on their own but make great additions to your main course. With WooCommerce, you can easily create and offer course bundles to your learners. It’s a win-win for everyone!

Sell as a downloadable resource.

Some online educators prefer to keep things simple and just sell an ebook rather than deal with the complexities of running an online course. They might offer a free online course as a way to attract learners and then sell a bundle of PDF resources that learners can use on their own. It’s a great way to share knowledge without getting bogged down in the details of course management. Your course would be free, and at the end of your course, learners have the option to purchase your book. It’s a simple and effective way to make money from your business. By offering valuable resources to your learners, you can turn your knowledge & expertise into a profitable venture. 

Use Groups Plus Add-On

Groups Plus is a handy premium add-on for LearnDash that lets you modify the LearnDash Groups Hierarchy to create an Organization. And with WooCommerce, you can even create and sell entire Organizations just like you would a course! Your customers can purchase individual course seats within their Organization, or you can create a private Organization and enroll your customers on the back end.

The best part? With Groups Plus, your customers can manage their own Organization right from the front end. They can enroll and manage their Team Leaders and Team members, access reporting, grading, and more. It’s a great way to give your customers more control and flexibility over their learning experience!

Sell Your Online Courses Using WooCommerce

Sell certifications

One effective way to sell a course is to offer it for free and then charge for certification once the learner achieves a passing grade. This can be beneficial in industries where certification is highly valued and required for certain roles. By waiting until the end of the course to charge for certification, you remove any barriers to entry and make it easy for learners to start taking your course. They can work on the material at their own pace and only pay if they achieve their goal. Plus, you don’t have to worry about refunds or dissatisfied learners. The LearnDash Pay for Quiz & Certificate lets you sell LearnDash quizzes, quiz certificates, and course certificates. 

With WooCommerce and LearnDash, you have the flexibility to choose the pricing and selling methods that work best for you and your learners. Whether you want to offer a one-time purchase, a subscription, or a combination of different methods, you can tailor your approach to provide the greatest value to your learners. It’s all about finding what works for you and your audience!

How to Integrate WooCommerce with LearnDash

Follow these steps to install and set up WooCommerce on your site.


You can install WooCommerce in two ways—either through the LearnDash Add-ons Menu or by downloading the Woocommerce Integration plugin manually.

Note: You need an ACTIVE LearnDash membership to use the Add-ons Menu.

  1. LearnDash Add-ons Menu
  • Go to LEARNDASH LMS > ADD-ONS in your WordPress admin area
  • Find the WooCommerce for LearnDash add-on
  • Click Install Now
  • Click Activate Plugin
Sell Your Online Courses Using WooCommerce

2. Uploading the Plugin Manually

  • Log in and download the plugin file.
  • In WordPress, go to Plugins and select Add New.
  • Select Upload Plugin.
  • Locate the .zip file downloaded in step 1.
  • Click Install Now.
  • Select Activate Plugin to complete the process.
Sell Your Online Courses Using WooCommerce

WooCommerce Setup

Before setting up WooCommerce, you must disable guest checkout. This ensures that all users create an account when using this integration.

  • Go to WooCommerce and select Settings.
  • Select the Accounts & Privacy tab.
  • Uncheck the option “Allow customers to place orders without an account.”
  • Check the box stating “Allow customers to create an account during checkout” on the same page.
  • Click “Save Changes” to save & apply the changes.
Sell Your Online Courses Using WooCommerce

Creating a Product in WooCommerce

To create a product in WooCommerce, follow these steps:

  • Go to Products and select Add New.
  • Enter the relevant information for your product (refer to WooCommerce’s guide on managing products).
  • Scroll down to the Product Data section.
  • Check the Virtual box next to the Simple Product dropdown menu.
  • Open the Simple Product dropdown menu and select Course.
  • Click on the course you want to associate with this product next to Related Courses.
  • Click Publish or Update
Sell Your Online Courses Using WooCommerce

Adjusting Your LearnDash Course

After setting up your product in WooCommerce, you need to adjust your LearnDash course.

  • Go to LearnDash LMS and select Courses.
  • Click on the course that corresponds with a WooCommerce product.
  • Select the Settings tab at the top.
  • Under Course, Access Settings, find Access Mode and set it to Closed.
  • Enter the URL to your WooCommerce product page in the Button URL field.
Sell Your Online Courses Using WooCommerce

Now you’re all set to start selling your course.

Integrating WooCommerce with LearnDash Cloud

When creating a new course site with LearnDash Cloud, you have the option to easily integrate WooCommerce during the setup process. This is especially convenient if you plan to use a payment gateway other than Stripe. Additionally, LearnDash Cloud’s premium hosting ensures that your website will have the speed and performance necessary to run WooCommerce efficiently.

WooCommerce Add-ons that help sell your LearnDash Courses

WooCommerce can do a lot of things, but if you want more, you can use extensions and plugins to add more features and functions. Here are our top 5 picks for WooCommerce add-ons and extensions that can make your course site even better.

WooCommerce Payments Add-on

If you want to make your checkout process easier and faster, you can use WooCommerce Payments. You can take all major debit & credit cards on your site without sending your learners to another site. You don’t have to pay any setup fees or monthly fees, just a small fee per transaction.

This way, you can reduce the chances of your learners leaving their carts behind.

Automate Woo

AutomateWoo lets you create Workflow within WooCommerce. These Workflows are made up of different combinations of Triggers, Rules, and Actions, giving you tons of flexibility and control over your customer communication.

With AutomateWoo, you can send follow-up emails to your learners to keep them engaged and informed. It’s a great way to automate and optimize your communication, so you can focus on creating amazing online courses!

WooCommerce Instagram

If you use Instagram to promote your courses, you can use WooCommerce Instagram to boost your sales. You can link your Instagram (IG) posts to your course pages, so your followers can buy your courses with one click. You can also increase your visibility by using product hashtags and letting your audience tag their photos with them.

Affiliate for WooCommerce

You can reward your loyal learners by making them course affiliates through your own affiliate program.

Affiliate for WooCommerce lets you track referrals, sales, and commissions and manage payouts.

Take Your Online Course Business to the Next Level with TeknoFlair

Are you ready to transform your online course business? With the power of WooCommerce and LearnDash, you can maximize your revenue, enhance your learners’ experiences, and stay ahead of the competition. 

Our expertise in WordPress, WooCommerce, and e-commerce strategies ensures that you have the tools and support you need to thrive in the ever-evolving digital marketplace.

Don’t wait – start selling your online courses with WooCommerce and LearnDash today and elevate your business to new heights of success with TeknoFlair!

Key Takeaways

  • LearnDash and WooCommerce are powerful tools for creating and selling online courses.
  • The online course industry is growing rapidly & exponentially, with more than 20 million new learners registering for online learning in 2021 alone.
  • WooCommerce is a well-known eCommerce platform that allows you to sell anything online, including your LearnDash courses.
  • There are many advantages to using WooCommerce with LearnDash, including customization, automation, and the ability to accept multiple payment methods.
  • With WooCommerce, you can easily add discounts and coupons and even create course bundles and packages.
  • WooCommerce also handles automatic refunds and course removals if your learners cancel their subscriptions.
  • You can sell both physical & digital products with WooCommerce, giving you more options to support your course community.
  • Integrating WooCommerce with LearnDash gives you more control over the checkout process and allows you to create custom tax and coupon options.
  • With WooCommerce, you can offer subscriptions and memberships, including auto-renew subscriptions, upgrades/downgrades, and free trials.
  • Overall, using WooCommerce with LearnDash provides a powerful and flexible solution for selling your online courses. 

Frequently Asked Questions

How do I sell a WooCommerce video course? 

There are many options for selling online courses, including online marketplaces like Udemy and Teachable or directly through your own website. However, if those options don’t appeal to you, you can use WooCommerce, a popular eCommerce platform that allows you to sell services & products online, including courses.

How do I bypass the WooCommerce product page?

One option for bypassing the WooCommerce product page is to use the WooCommerce Product Table plugin. This allows you to create a table that displays all of your products and their attributes on one page.

How does WooCommerce integrate with LearnDash?

WooCommerce can be integrated with LearnDash, a leading learning management system (LMS). This integration provides a number of benefits for online businesses and course creators.

Can I sell courses on WooCommerce?

Yes, you can definitely sell courses on WooCommerce! As the eCommerce industry continues to grow, so does the demand for online courses.

How do I sell courses on WooCommerce?

Selling courses on WooCommerce is easy! You can create & sell online courses on any topic, and there are plenty of plugins and themes available to help you get started.

Does LearnDash need WooCommerce?

LearnDash is a complete e-learning solution that includes everything you need to create, deliver, and sell your courses. However, integrating with WooCommerce can provide additional benefits, such as the ability to bypass the WooCommerce product page or use additional marketing resources.

Does LearnDash work with WooCommerce?

Yes, LearnDash and WooCommerce work great together! This integration provides a number of benefits for online businesses and course creators. So whether you’re looking to sell a one-off course or offer subscriptions, there’s no reason you can’t choose the combination of methods that works best for you and your learners.

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