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HarbourLane Furniture

Website Link
harbourlane.com.au

Case Study Work

Introduction

HarbourLane is an Australian furniture brand that has been in operation for several years. They offer a wide range of high-quality furniture products and have built a strong reputation for their exceptional customer service. HarbourLane has been in partnership with our web development team since 2019, which developed their website with extensive features, including custom business logic in shipping cost and multiple payment gateways.

Problem

Before partnering with our web development team, HarbourLane faced several issues with its online store. Customers often reported issues with payment processing, and the shipping cost was inaccurate, which led to frequent customer complaints. In addition, the website was not user-friendly, which resulted in a high bounce rate and low conversion rate. These issues resulted in a significant loss of sales for HarbourLane.

Solution

Our web development team identified the issues that were impacting HarbourLane’s online store and developed a solution to improve the website’s functionality and user experience. We implemented multiple payment gateways, including PayPal, Stripe, and AfterPay, to ensure a smooth and secure payment process for customers.

Our team also introduced custom business logic in shipping costs to cater to a variety of use cases. This involved setting up different shipping rules based on the location, weight, and volume of the products to provide accurate shipping costs to customers.
To address the issue of the website’s user-friendliness, Our team redesigned the website to make it more intuitive and easy to use. We simplified the navigation menu, added product filters, and improved the overall layout to enhance the user experience.

Result

The partnership with our web development team has brought significant improvements to HarbourLane’s online store. Customers now experience a seamless payment process, and accurate shipping costs are provided, which has resulted in a reduced number of customer complaints.

The improved user experience has also resulted in a higher conversion rate, and the bounce rate has decreased significantly. HarbourLane has seen an increase in sales since partnering with our web development team, and their online store is now a vital part of their business.

Conclusion

The partnership between HarbourLane and our web development team has been a success. By identifying the issues that were affecting the online store and implementing solutions to improve its functionality and user experience, our web development team has helped HarbourLane to grow its online business and increase sales. HarbourLane is now able to focus on providing high-quality furniture products and exceptional customer service, knowing that its online store is in the capable hands of an experienced team.

HarbourLane Furniture 1

Our Process & Implementation

Technology Used

WordPress

Theme Selection

DSK Theme

Page Builder

Wp Bakery Page Builder

E-Commerce Platform

WooCommerce

Color Selection

#777777

#A78B61

#333333

#FFFFFF

#000000

Typography

Futura BT

HarbourLane Design
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